Business Model for Fictional VM Company: Off the Wall

Off The Wall, is an emerging visual merchandising agency which targets fashion forward retail stores who cater towards “early adopters” of style. Charging an hourly rate, the business aims to drive in store sales and experience for all clients by creating exceptionally creative and visually stimulating display boards both printed digitally and physically in-store using street photography, colour palettes, collection inspiration, fabric swatches and inspiring imagery. The hand-made visual displays will aim to encourage customers of the retail stores to be unique in the way that they style any items purchased.

Every commission will be client dependent and therefore unique, which will be significant advantage against competitors. Off The Wall will face competition from in-house visual merchandisers that work exclusively for one store, however, having an innovative, experimental and creative approach, as well as competitive and flexible prices, Off The Wall will have an instant advantage. There is huge potential for a business such as Off The Wall to shake up the visual merchandising industry in the UK, using inspiration behind collections and street photography to promote and drive sales in retail stores.